Katia Beauchamp – CEO and Co-Founder Birchbox

Season 1Episode 430 minApr. 27, 2016
Katia Beauchamp – CEO and Co-Founder Birchbox

Business journalist Farnoosh Torabi spends 48 hours with Katia Beauchamp, founder of Birchbox, a beauty retailer that delivers custom boxes of product samples to over a million subscribers every month. Katia is determined to change the perception that Birchbox is just a subscription service and get more users to shop on their site. Will Katia choose a more aggressive approach and risk affecting Birchbox's relationship with its long-term customers?

Katia Beauchamp – CEO and Co-Founder Birchbox has aired on Apr. 27, 2016 at 22:30
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