Boerenkaas

Season 14Episode 1030 minavr. 21, 2016
Boerenkaas
In de aflevering van donderdag 7 juni onderzoekt de Keuringsdienst van Waarde goede doelen van producenten en legt een dossier aan. Je ziet het tegenwoordig steeds vaker, als je een product koopt doet de producent van dat product iets voor een goed doel. Hoe goed zijn deze filantropische bedoelingen van producenten? Is het marketingtechniek van de grote bedrijven? Of allebei? In dit eerste deel stort de Keuringsdienst van Waarde zich op de Pampers. ’1 pak = 1 vaccin’ staat er op een pak luiers. Een ’levensreddend’ vaccin, wel te verstaan. Hoe werkt dit? Pampers doneert per verkocht pak luiers €0,05 aan Unicef; de waarde van een tetanusvaccin voor moeders en pasgeborenen in Derde Wereldlanden. Pampers claimt dat ze hiermee al 100 miljoen levens hebben gered. Wat is het verhaal achter deze actie? De Keuringsdienst spreekt met Procter & Gamble (de producent van Pampers), Unicef en belandt zelfs in een vaccinfabriek in Bulgarije. De slogan ‘1 pak = 1 vaccin’ is helder en simpel maar de waarheid achter de slogan blijkt vaak een stuk ingewikkelder.
Boerenkaas has aired on avr. 21, 2016 at 20:30
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