Supermarket Own-Brands: The Big Taste Test

Supermarket Own-Brands: The Big Taste Test (2024- )

RunningReality show

In this programme we ask one simple question: can you tell the difference between the brand and the own brands, and which do you prefer?

Own brands used to carry a stigma. They were bland, boring and came in plain packaging. But now they have upped their game and are taking on the brands head on. The packaging often looks similar, and the names can be very cheeky. But when you strip it all back, can the taste match that of the brand? Some people refer to them as knock offs, others call them dupes… they are the supermarket own brands.

Network
Scheduleevery Wednesday at 20:00 (60 min)

Last Episode

Sweet and Savoury
Season 2Episode 360 min

Sweet and Savoury

Sweet or savoury? We've all got our favourites and this edition is all about cakes and bakes. It's probably the own brands toughest challenge yet. With the likes of Mr Kipling and Krispy Kreme, it's hard to imagine the own brands even having a chance. So how can a doughnut bought off the shelf of a supermarket compete with the mighty brands? And what about an own brand vegan sausage roll fare up against the now-famed Greggs vegan sausage roll? Lifestyle vlogger Sochima is joined by a panel of ordinary punters to see if they can spot the brands from the own brands and tell us which they prefer. Plus, a look at surprising tricks the supermarkets have up their sleeves to help keep the cost down.

Feb 19, 2025

Recent Episodes

EpisodeNameAirdate
S02E03Sweet and SavouryFeb 19, 2025
S02E02Bargain WeekFeb 12, 2025
S02E01Health KickFeb 5, 2025
S01E03StaplesJul 18, 2024
S01E02LuxuryJul 11, 2024
View all episodesView all seasons

Also known as

  • Supermarket Own Brands: The Big Taste Test

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