The Apprentice - Season 4

The Apprentice - Season 4

Season 4

Series Four of The Apprentice was a British reality television series, which was won by Lee McQueen. The series began on BBC One on 26 March 2008, and ran for twelve weekly episodes. Auditions and interviews are reported to have taken place during the first two weeks of July 2007 in London, Glasgow, Manchester and Bristol. A record 20,000 applications were received. Sir Alan Sugar reprised his role as the boss, and Nick Hewer and Margaret Mountford again served as his advisers. 'Frances', Sir Alan's boardroom 'receptionist', also returned. The show's spin-off, The Apprentice: You're Fired!, was again hosted by Adrian Chiles. Filming of the first episode of The Apprentice: You're Fired! took place on 25 March 2008. TV presenter Jennifer Maguire also participated in this series.

Network

Episodes15

DatesMar 26, 2008 - Jun 11, 2008

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Episodes

Season 4Episode 160 min

Selling Fish

Sir Alan Sugar sets gruelling tasks for business hopefuls. Sixteen new candidates line up for the chance to win a six figure salary, and must sell two van loads of fresh fish.

Season 4Episode 260 min

Laundry

Sir Alan Sugar puts 16 applicants through the job interview from hell. After an exhausting first task, the applicants are challenged to set up an overnight laundry business.

Season 4Episode 360 min

Pub Restaurant

The candidates are woken up at the crack of dawn for their third task - running a pub and turning it into a themed restaurant for the day, serving paying customers.

Season 4Episode 460 min

Photography

Four weeks into his search for an apprentice, Sir Alan Sugar challenges the teams to set up their own photography business at a busy shopping centre on the outskirts of London.

Season 4Episode 560 min

Ice Cream

The candidates head off to the country to represent two farms who produce ice cream. The teams have to invent and make exciting new flavours to sell to the lucrative London market.

Season 4Episode 660 min

Greeting Cards

The candidates must come up with a brand new occasion for a range of greetings cards. Will they find a gap in this saturated market? And will their ideas be commercial?

Buying in Morocco

Season 4Episode 760 min

Buying in Morocco

With the house still split after last week's dramatic boardroom decision, the candidates are sent on a business trip to Marrakesh's hectic marketplace.

Season 4Episode 860 min

Wedding Expo

The candidates are sent to a wedding expo to sell dresses to brides-to-be. Will they be able to adapt their hard-sell techniques for this most emotional of purchases?

Season 4Episode 960 min

Tissues

The remaining seven candidates' advertising and branding skills are tested when the teams are instructed to design and market their own brands of tissues.

Supercar Rentals

Season 4Episode 1060 min

Supercar Rentals

With just six candidates remaining, the pressure is on. Sir Alan gives the teams a choice of supercars and challenges them to rent them out to members of the public.

Season 4Episode 1160 min

The Final Five

As this year's series of The Apprentice draws to a close and the tension mounts, the final five candidates are profiled - looking at what makes these men and women tick.

Season 4Episode 1260 min

Interviews

Season 4Episode 1360 min

Fragrance

After eleven gruelling weeks, it is time for Sir Alan to choose his next apprentice. But first, the exhausted finalists must take on their most daunting task to date - in just a single week, they must create and market a new and original male fragrance which they will then launch to an audience of a hundred industry experts, including top names such as Givenchy, Roja Dove and Estee Lauder.

The stakes are painfully high for the finalists, with the big prize of working with Sir Alan now tantalisingly within their sight. But with the return of fired ex-candidates to be their assistants, will these new team members be a help or a hindrance as the finalists battle it out?

Why I Fired Them

Season 4Episode 1460 min

Why I Fired Them

A look back at the candidates who didn't make the cut. Reliving their worst decisions, Sir Alan Sugar reveals how he decided who would hear that famous phrase - 'You're fired'.

Season 4Episode 1560 min

You're Hired

Having started 12 weeks ago, Sir Alan Sugar's search for his apprentice is over for another year and he is joined by the winner and runner-up to discuss why he made his decision.

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