Episode 3
Jacques Peretti examines assumptions about what is and is not healthy. He also looks at how product marketing can seduce consumers into buying supposed 'healthy foods' such as muesli and juices, both of which can be high in sugar.
He speaks with Simon Wright, an 'organic consultant' for Sainsbury's in the 1990s, who explains how the food industry cashed in on the public's concerns around salmonella, BSE and GM crops. By 1999 the organic industry was worth over £605M, a rise of 232% within two years.
How did the mainstream food producers compete? Peretti speaks with Kath Dalmeny, former policy director at the Food Commission, who explains some of the marketing strategies used by mainstream food producers to keep our custom.
Trailer
Recently Updated Shows
Shrinking
Shrinking follows a grieving therapist who starts to break the rules and tell his clients exactly what he thinks. Ignoring his training and ethics, he finds himself making huge, tumultuous changes to people's lives… including his own.
Harley Quinn
Harley Quinn, based on the DC characters, focuses on Harley Quinn who has finally broken things off once and for all with the Joker and attempts to make it on her own as the criminal Queenpin of Gotham City. The series features Harley Quinn, Poison Ivy and a whole cast of heroes and villains, old and new, from the DC Universe.
